Designed (experimental) by Encer, a division of The Oyemaja Group
Usonwa is a baby brand, specialized in manufacturing baby products such as lotions, diapers, toys, food items etc. The logo mark created is an illustration of the wings of a butterfly. These wings depict a form of tenderness and delicateness, common in the care for babies.
Although a butterfly's wings, a secondary illustration of the petals of a flower is integrated into the design to restate the theme of tenderness.
The rapid fluttering of the wings of butterfly symbolizes life or the arrival of a new life, as the organism, once in the egg, larva and pupa stages of life/birth, is now a matured entity with wings. Various illustrations were created to show the movement of the wings around the company's products
Download the full logo presentation below: