How to Prepare a Winning Pitch Deck

Entrepreneurs have great ideas, but sometimes they don’t know how to get it on paper. The secret is in the story and how well you can tell it with a successful outcome, whether it is to attract investors, employees, sell a product or educate an audience.



A pitch deck is a collection of slides that acts as the backdrop for your presentation. It acts as a visual guide and reference to the key points you want to make to potential investors, and it can be the difference between a failed pitch and one that gives you that project.

According to a Famous marketing expert Guy Kawasaki who created the 10/20/30 rule for startup pitch decks, and the rationale behind why it is mostly accepted by investors is not far fetched. According to MaRS, the rule states that your deck should be not be more than 10 slides long, not more than 20 minutes to talk through and should be typed in not less than 30-point font.

Why this is so, isn’t only for the benefit of the investors, who would not want to be bombarded by slide after slide while you go on and on about your business. See it as a way to bring your ideas to lime light and really hone your pitch. In doing so, you will streamline your own knowledge of your business and stay focused on your core competencies.


Investors needs to understand who you are, what you are talking about, and that you understand your market.


There are likely 100 reasons why your organization is extraordinary and quite different from others, yet individuals can just truly recall a couple of them after a short introduction or a pitch. So it’s important for you to figure out the 5 to 7 most distinguishing factors individuals should remember when they think about your startup.





A pitch deck works like a persuasion tool to get into Venture Capital or angel investor’s head and for a newbie setting up a pitch deck, it is a compelling, forthright and overwhelming task to begin with.


Here are a few thing you should have in your winning pitch deck.


  1. Clear and Simple The language used most be one which is not too big to understand in order for the message to be passed across. There’s actually no extra points for using big grammar when the main goal is not achieved. Do not try to make an impression by using big grammar but rather win them over by what you carry and what you have to offer.

  2. Persuasive and easy to understand: each slides more not be too wordy to convey its message but rather its words alone more be explicit and carry meaning.

  3. Depicts Conviction: the idea behind a pitch deck is to get the investors accept that your ideas are top notch and also to believe that no one does it better than you.

  4. Give some solid numbers, e.g. user engagement, user base growth metrics, etc.

  5. Tell a story to engage: the best way to captivate your audience is to begin with a captivating story that is relatable to the message, point you’re passing across, this would enable them to follow suite throughout the whole presentation and not get lost midway.

  6. Each slide should be on a topic.


Contact Encer to design your pitch decks. Click the image below:




You could have a slide deck that puts all others to shame, but unless you deliver it with so much zeal and passion, it’ll be a waste. You might be rolling your eyes at this – people have been telling us to “follow our passion” our whole lives. But it’s true. Investors need to know that if they give you the funding, you’re going to have the passion and fortitude to make it through the inevitable setbacks and failures that come your way.


Here is a very simple way you can get started and also to get it right!


  1. Find a good designer who can help you organize your ideas and create graphics that will make your presentation bang!

  2. Start collating and sourcing for the data you need to prove you have a profitable business idea.

  3. Bring your vision and business down to one or two short sentences.



86 views

Recent Posts

See All